1. Engage Starter Course - £147

    • Buy now
    • Learn more
    • Welcome to our course

  3. Module 1 - What is employer branding and why is it so important?

    • An introduction to Module 1
    • 1.1 Why it's crucial to act now
    • 1.2 How can you hire?
    • 1.3 What is employer branding?
    • 1.4 Scoping Blueprint - click for instructions

  4. Module 2 - The employer branding edge

    • An introduction to Module 2
    • 2.1 What gives employer branding the edge
    • 2.2 The candidate journey
    • 2.3 What makes a great employer brand?
    • 2.4 Scoping Blueprint - either click or see below for instructions

  5. Module 3 - Your proven 7 step process

    • An introduction to Module 3
    • 3.1 Scoping Blueprint - click for instructions
    • 3.2 The seven step process
    • 3.3.1 Scoping Blueprint - click for instructions
    • 3.3.2 Stakeholder Checklist - click for instructions

  6. Module 4 - Great employer branding - what really works?

    • Introduction to module 4
    • 4.1.1 Case study A
    • 4.1.2 Case study B
    • 4.2 Scoping Blueprint - Section 8 - click for instructions
    • 4.3.1 Scoping Blueprint - Sections 9 & 10 - click for instructions
    • 4.3.2 Employer Branding Business Case
    • 4.3.3 The Impact of Employer Branding
    • 4.3.4 Essential Employer Brand Priorities for Limited Budgets and Resources

  7. Module 5 - Engage Course Quiz

    • 5.1 Engage course knowledge check - A final check of what you've learnt

  8. Feedback

    • ENGAGE Online Course Feedback Form.docx
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  2. Course
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  4. Lesson

1.3 What is employer branding?

  1. Engage Starter Course - £147

    • Buy now
    • Learn more
    • Welcome to our course

  3. Module 1 - What is employer branding and why is it so important?
    • An introduction to Module 1
    • 1.1 Why it's crucial to act now
    • 1.2 How can you hire?
    • 1.3 What is employer branding?
    • 1.4 Scoping Blueprint - click for instructions

  4. Module 2 - The employer branding edge

    • An introduction to Module 2
    • 2.1 What gives employer branding the edge
    • 2.2 The candidate journey
    • 2.3 What makes a great employer brand?
    • 2.4 Scoping Blueprint - either click or see below for instructions

  5. Module 3 - Your proven 7 step process

    • An introduction to Module 3
    • 3.1 Scoping Blueprint - click for instructions
    • 3.2 The seven step process
    • 3.3.1 Scoping Blueprint - click for instructions
    • 3.3.2 Stakeholder Checklist - click for instructions

  6. Module 4 - Great employer branding - what really works?
    • Introduction to module 4
    • 4.1.1 Case study A
    • 4.1.2 Case study B
    • 4.2 Scoping Blueprint - Section 8 - click for instructions
    • 4.3.1 Scoping Blueprint - Sections 9 & 10 - click for instructions
    • 4.3.2 Employer Branding Business Case
    • 4.3.3 The Impact of Employer Branding
    • 4.3.4 Essential Employer Brand Priorities for Limited Budgets and Resources

  7. Module 5 - Engage Course Quiz

    • 5.1 Engage course knowledge check - A final check of what you've learnt

  8. Feedback
    • ENGAGE Online Course Feedback Form.docx