Elevate Course - 7 proven steps to becoming an irresistible employer of choice
Buy now
Learn more
Welcome to our course
Module 1 - Scoping
An introduction to Module 1
1.1 Getting started
1.2 Project scoping
1.3 Scoping Blueprint
1.4 Scoping Blueprint & Employer Bran...
Stakeholder Checklist
A Guide To Engaging an Agency
The Impact of Employer Branding
Essential Employer Brand Priorities f...
Case study A
Case study B
Module 2 - Insight and EVP
An introduction to Module 2
2.1 A guide to your EVP
2.2 Researching & developing your EVP
2.3. Insight and EVP quiz
2.4 Insight and EVP - Self Assessment...
Employer Brand Health Check and Audit
A Guide To Research Interviews
External Audience Research Questions
A Guide To Internal Focus Groups
Sample Persona
Expert Guide - Research Methodology
Module 3 - Creative Identity
An introduction to Module 3
3.1 Developing your Employer Brand id...
3.2 Creative development
3.3 Creative Identity quiz
Creative Brief Template
XYZ Engineering Case Study
Module 4 - Candidate touchpoints
An introduction to Module 4
4.1 Why consistency is key
4.2.1 The candidate journey
4.2.2 Creating your touch points plan...
4.3 Candidate touchpoints quiz
4.4 Candidate touchpoint audit template
A Little Guide to Google For Jobs
Careers Website - Guide to Best Practice
Module 5 - Channel planning and marketing
An introduction to Module 5
5.1 The changing world of employer br...
5.2 The media mix
5.3 Channel planning and marketing quiz
5.4 A Guide To Employer Branding Media
Module 6 - Launch, activation and sharing
An introduction to Module 6
6.1 Why launch is so important
6.2 Launch, activation & sharing
6.3 Launch, activation and sharing quiz
Module 7 - Employer brand management
An introduction to Module 7
7.1 Frank's story
7.2 Managing the road ahead
7.3 Employer Brand Measurement Template
Feedback
Elevate Online Course Feedback Form.docx
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Course
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Lesson
Welcome to our course
Welcome to our course
Elevate Course - 7 proven steps to becoming an irresistible employer of choice
Buy now
Learn more
Welcome to our course
Module 1 - Scoping
An introduction to Module 1
1.1 Getting started
1.2 Project scoping
1.3 Scoping Blueprint
1.4 Scoping Blueprint & Employer Bran...
Stakeholder Checklist
A Guide To Engaging an Agency
The Impact of Employer Branding
Essential Employer Brand Priorities f...
Case study A
Case study B
Module 2 - Insight and EVP
An introduction to Module 2
2.1 A guide to your EVP
2.2 Researching & developing your EVP
2.3. Insight and EVP quiz
2.4 Insight and EVP - Self Assessment...
Employer Brand Health Check and Audit
A Guide To Research Interviews
External Audience Research Questions
A Guide To Internal Focus Groups
Sample Persona
Expert Guide - Research Methodology
Module 3 - Creative Identity
An introduction to Module 3
3.1 Developing your Employer Brand id...
3.2 Creative development
3.3 Creative Identity quiz
Creative Brief Template
XYZ Engineering Case Study
Module 4 - Candidate touchpoints
An introduction to Module 4
4.1 Why consistency is key
4.2.1 The candidate journey
4.2.2 Creating your touch points plan...
4.3 Candidate touchpoints quiz
4.4 Candidate touchpoint audit template
A Little Guide to Google For Jobs
Careers Website - Guide to Best Practice
Module 5 - Channel planning and marketing
An introduction to Module 5
5.1 The changing world of employer br...
5.2 The media mix
5.3 Channel planning and marketing quiz
5.4 A Guide To Employer Branding Media
Module 6 - Launch, activation and sharing
An introduction to Module 6
6.1 Why launch is so important
6.2 Launch, activation & sharing
6.3 Launch, activation and sharing quiz
Module 7 - Employer brand management
An introduction to Module 7
7.1 Frank's story
7.2 Managing the road ahead
7.3 Employer Brand Measurement Template
Feedback
Elevate Online Course Feedback Form.docx
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