Elevate Practitioner Course - £397
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Welcome to our course
Module 1 - Scoping
An introduction to Module 1
1.1 Getting started
1.2 Project scoping
1.3 Scoping Blueprint
1.4 Scoping Blueprint & Employer Branding Business Case
Stakeholder Checklist
A Guide To Engaging an Agency
The Impact of Employer Branding
Essential Employer Brand Priorities for Limited Budgets and Resources
Case study A
Case study B
Module 2 - Insight and EVP
An introduction to Module 2
2.1 A guide to your EVP
2.2 Researching & developing your EVP
2.3. Insight and EVP quiz
2.4 Insight and EVP - Self Assessment Questions
Employer Brand Health Check and Audit
A Guide To Research Interviews
External Audience Research Questions
A Guide To Internal Focus Groups
Sample Persona
Expert Guide - Research Methodology
Module 3 - Creative Identity
An introduction to Module 3
3.1 Developing your Employer Brand identity
3.2 Creative development
3.3 Creative Identity quiz
Creative Brief Template
XYZ Engineering Case Study
Module 4 - Candidate touchpoints
An introduction to Module 4
4.1 Why consistency is key
4.2.1 The candidate journey
4.2.2 Creating your touch points plan of action
4.3 Candidate touchpoints quiz
4.4 Candidate touchpoint audit template
A Little Guide to Google For Jobs
Careers Website - Guide to Best Practice
Module 5 - Channel planning and marketing
An introduction to Module 5
5.1 The changing world of employer branding
5.2 The media mix
5.3 Channel planning and marketing quiz
5.4 A Guide To Employer Branding Media
Module 6 - Launch, activation and sharing
An introduction to Module 6
6.1 Why launch is so important
6.2 Launch, activation & sharing
6.3 Launch, activation and sharing quiz
Module 7 - Employer brand management
An introduction to Module 7
7.1 Frank's story
7.2 Managing the road ahead
7.3 Employer Brand Measurement Template
Feedback
Elevate Online Course Feedback Form.docx
Products
Course
Elevate Practitioner Course - £397
Elevate Practitioner Course - £397
Elevate Practitioner Course - £397
Buy now
Learn more
Welcome to our course
Module 1 - Scoping
An introduction to Module 1
1.1 Getting started
1.2 Project scoping
1.3 Scoping Blueprint
1.4 Scoping Blueprint & Employer Branding Business Case
Stakeholder Checklist
A Guide To Engaging an Agency
The Impact of Employer Branding
Essential Employer Brand Priorities for Limited Budgets and Resources
Case study A
Case study B
Module 2 - Insight and EVP
An introduction to Module 2
2.1 A guide to your EVP
2.2 Researching & developing your EVP
2.3. Insight and EVP quiz
2.4 Insight and EVP - Self Assessment Questions
Employer Brand Health Check and Audit
A Guide To Research Interviews
External Audience Research Questions
A Guide To Internal Focus Groups
Sample Persona
Expert Guide - Research Methodology
Module 3 - Creative Identity
An introduction to Module 3
3.1 Developing your Employer Brand identity
3.2 Creative development
3.3 Creative Identity quiz
Creative Brief Template
XYZ Engineering Case Study
Module 4 - Candidate touchpoints
An introduction to Module 4
4.1 Why consistency is key
4.2.1 The candidate journey
4.2.2 Creating your touch points plan of action
4.3 Candidate touchpoints quiz
4.4 Candidate touchpoint audit template
A Little Guide to Google For Jobs
Careers Website - Guide to Best Practice
Module 5 - Channel planning and marketing
An introduction to Module 5
5.1 The changing world of employer branding
5.2 The media mix
5.3 Channel planning and marketing quiz
5.4 A Guide To Employer Branding Media
Module 6 - Launch, activation and sharing
An introduction to Module 6
6.1 Why launch is so important
6.2 Launch, activation & sharing
6.3 Launch, activation and sharing quiz
Module 7 - Employer brand management
An introduction to Module 7
7.1 Frank's story
7.2 Managing the road ahead
7.3 Employer Brand Measurement Template
Feedback
Elevate Online Course Feedback Form.docx
Learn more
Buy now
Our advanced course is designed to take you through the entire process of developing and maintaining an EVP & employer brand
Welcome to our course
Module 1 - Scoping
11 Lessons
An introduction to Module 1
1.1 Getting started
1.2 Project scoping
1.3 Scoping Blueprint
1.4 Scoping Blueprint & Employer Branding Business Case
Stakeholder Checklist
A Guide To Engaging an Agency
The Impact of Employer Branding
Essential Employer Brand Priorities for Limited Budgets and Resources
Case study A
Case study B
Module 2 - Insight and EVP
11 Lessons
An introduction to Module 2
2.1 A guide to your EVP
2.2 Researching & developing your EVP
2.3. Insight and EVP quiz
2.4 Insight and EVP - Self Assessment Questions
Employer Brand Health Check and Audit
A Guide To Research Interviews
External Audience Research Questions
A Guide To Internal Focus Groups
Sample Persona
Expert Guide - Research Methodology
Module 3 - Creative Identity
6 Lessons
An introduction to Module 3
3.1 Developing your Employer Brand identity
3.2 Creative development
3.3 Creative Identity quiz
Creative Brief Template
XYZ Engineering Case Study
Module 4 - Candidate touchpoints
8 Lessons
An introduction to Module 4
4.1 Why consistency is key
4.2.1 The candidate journey
4.2.2 Creating your touch points plan of action
4.3 Candidate touchpoints quiz
4.4 Candidate touchpoint audit template
A Little Guide to Google For Jobs
Careers Website - Guide to Best Practice
Module 5 - Channel planning and marketing
5 Lessons
An introduction to Module 5
5.1 The changing world of employer branding
5.2 The media mix
5.3 Channel planning and marketing quiz
5.4 A Guide To Employer Branding Media
Module 6 - Launch, activation and sharing
4 Lessons
An introduction to Module 6
6.1 Why launch is so important
6.2 Launch, activation & sharing
6.3 Launch, activation and sharing quiz
Module 7 - Employer brand management
4 Lessons
An introduction to Module 7
7.1 Frank's story
7.2 Managing the road ahead
7.3 Employer Brand Measurement Template
Feedback
1 Lesson
Elevate Online Course Feedback Form.docx