Elevate Practitioner Course

Elevate Practitioner Course - £397

Our advanced course is designed to take you through the entire process of developing and maintaining an EVP & employer brand

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Welcome to our course

Module 1 - Scoping

An introduction to Module 1

1.1 Getting started

1.2 Project scoping

1.3 Scoping Blueprint

1.4 Scoping Blueprint & Employer Branding Business Case

Stakeholder Checklist

A Guide To Engaging an Agency

The Impact of Employer Branding

Essential Employer Brand Priorities for Limited Budgets and Resources

Case study A

Case study B

Module 2 - Insight and EVP

An introduction to Module 2

2.1 A guide to your EVP

Preview

2.2 Researching & developing your EVP

2.3. Insight and EVP quiz

2.4 Insight and EVP - Self Assessment Questions

Employer Brand Health Check and Audit

A Guide To Research Interviews

External Audience Research Questions

A Guide To Internal Focus Groups

Sample Persona

Expert Guide - Research Methodology

Module 3 - Creative Identity

An introduction to Module 3

3.1 Developing your Employer Brand identity

3.2 Creative development

3.3 Creative Identity quiz

Creative Brief Template

XYZ Engineering Case Study

Module 4 - Candidate touchpoints

An introduction to Module 4

4.1 Why consistency is key

4.2.1 The candidate journey

4.2.2 Creating your touch points plan of action

4.3 Candidate touchpoints quiz

4.4 Candidate touchpoint audit template

A Little Guide to Google For Jobs

Careers Website - Guide to Best Practice

Module 5 - Channel planning and marketing

An introduction to Module 5

5.1 The changing world of employer branding

5.2 The media mix

5.3 Channel planning and marketing quiz

5.4 A Guide To Employer Branding Media

Module 6 - Launch, activation and sharing

An introduction to Module 6

6.1 Why launch is so important

6.2 Launch, activation & sharing

6.3 Launch, activation and sharing quiz

Module 7 - Employer brand management

An introduction to Module 7

7.1 Frank's story

7.2 Managing the road ahead

7.3 Employer Brand Measurement Template

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